MTV is a music/general entertainment channel. It launched in the UK and the rest of Europe on 1 August 1987 as MTV Europe. On 1 July 1997 as part of a localization of MTV channels in Europe, MTV Networks Europe launched MTV UK & Ireland. In 2007 the channel was rebranded as MTV One. On 1 July 2009, MTV One was rebranded back to MTV, with six new idents created.

Idents

Black Balls

Candy

Furry

Gold

Toons

Windy Kiss

Presentation

Break Animations

Coloured Progress Bar – Programme/Music Video

Now / Next / Later

ECP

Endcaps

MTV News

Entertainment news every hour on MTV and occasionally on its genre-specific channels. Current presenters are Rickie Haywood-Williams and Laura Whitmore.

Programmes

MTV Digs
Links between programmes during late afternoon/early evening on weekdays, and during mornings at weekends.

The Ten Biggest Tracks Right Now
Shown daily, with different versions transmitted on MTV Base, MTV Dance, MTV Hits and MTV Rocks.

MTV Push

2011 Reclassification

From 1 February 2011, Sky reclassified the main MTV channel from ‘Music’ to ‘Entertainment’ and consequently a promo was heavily trailed on all stations signposting the move to a different placement in the EPG.

General Promo