TV

MTV: 2009-2011

MTV is a music/general entertainment channel. It launched in the UK and the rest of Europe on 1 August 1987 as MTV Europe. On 1 July 1997 as part of a localization of MTV channels in Europe, MTV Networks Europe launched MTV UK & Ireland. In 2007 the channel was rebranded as MTV One. On 1 July 2009, MTV One was rebranded back to MTV, with six new idents created.

Idents

Black Balls

Candy

Furry

Gold

Toons

Windy Kiss

Presentation

Break Animations

Coloured Progress Bar – Programme/Music Video

Now / Next / Later

ECP

Endcaps

MTV News

Entertainment news every hour on MTV and occasionally on its genre-specific channels. Current presenters are Rickie Haywood-Williams and Laura Whitmore.

Programmes

MTV Digs
Links between programmes during late afternoon/early evening on weekdays, and during mornings at weekends.

The Ten Biggest Tracks Right Now
Shown daily, with different versions transmitted on MTV Base, MTV Dance, MTV Hits and MTV Rocks.

MTV Push

2011 Reclassification

From 1 February 2011, Sky reclassified the main MTV channel from ‘Music’ to ‘Entertainment’ and consequently a promo was heavily trailed on all stations signposting the move to a different placement in the EPG.

General Promo

Programme-Specific Promos (2010)

Promo Endboards (2011)

Countdown DOG

MTV Base

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Sting 1

Sting 2

Sting 3

Programme Sting – Future Hits

Astons / Now-Next-Later

MTV Hits

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Sting 1

Sting 2

Sting 3

Programme Sting – Nothing But Hits

ECP

Aston / Now-Next-Later

The Official UK Top 40
MTV Hits is home to the official weekly chart rundown from the Official Charts Company.

MTV Dance

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Sting 1

Programme Sting – Club Classix

Astons

Now-Next-Later

MTV Rocks

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Sting 1

Sting 2

Sting 3

Sting 4

Sting 5

Sting 6

Programme Sting – Biggest! Hottest! Loudest!

The Official UK Rock Chart

Astons

Now-Next-Later

MTV Music

Channel Promo

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Menu / Coming Up

Future Hits

This Week’s Top 20

MTV Classic

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Bumper 1

Bumper 2

Bumper 3

Class Of…

Straps

Now / Next / Later

MTV Shows

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Menu

Up Next

Now / Next / Later

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